Клиент:
Vanchura
Год:
2025
О проекте
In the beauty industry, first impressions are everything. A brand's digital presence must immediately reflect its identity — luxurious, bold, clean, natural, or vibrant. For this project, I was tasked with designing a website for a modern beauty brand that wanted to merge elegance with accessibility. The goal was to create a visually rich, emotionally engaging experience that not only showcased products beautifully but also built a strong connection with the user.
Project Gallery
Задачи
Simplify the interface for focus and ease of use
Establish clear task hierarchy and intuitive organization
Add customization for different productivity styles (e.g., GTD, Pomodoro)
Improve engagement through motivating micro-interactions and tone
Reduce friction and promote habit-building through smart UX
Final Outcome
Audit & Research:
+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
UX Solutions
1. Visual Rebranding & UI Design
Crafted a modern, minimal design system using soft color palettes, clean typography, and high-quality product imagery. The look and feel aligned with the brand’s core values: simplicity, self-care, and beauty from within.
2. Emotion-Driven Product Pages
Developed immersive product pages featuring relatable descriptions, lifestyle photography, ingredient highlights, and how-to-use sections — giving users both inspiration and information.
3. Mobile Optimization
Rebuilt the mobile experience from the ground up. Navigation, filtering, and checkout flows were simplified for one-handed use and speed — crucial for beauty shoppers on the go.
4. Brand Storytelling
Wove the brand’s narrative throughout the site — from homepage to product detail. Sections like “Our Ritual,” “What Clean Means to Us,” and founder quotes helped build authenticity and emotional connection.
